C.    The NLN will systematically assess product line opportunities ensuring growth, diversification, and profitability. 
D.    The NLN will structure the A & E Business Unit to assure an efficient, effective and customer responsive operation. 
E.    The NLN will increase testing market share in educational and healthcare delivery settings. 
Goal VI: Public Policy
The NLN will advocate in the public policy arena for all types of academic and lifelong learning programs in nursing. 
Objectives 
A.    NLN will shape and influence public policy on nursing workforce development. 
B.    NLN will educate its members -- our future nurse leaders -- to their role in the public policy decision-making process